Keren de Via is a seasoned leader with 16 years of experience scaling business across tech and industrial sectors. She has a proven track record of reducing sales cycles by up to 50% and scaling ARR to $100M+.
Keren excels in aligning sales strategies with client needs through a unique blend of empathy, analytical rigor, and cutting-edge technology.
Keren de Via’s ability to combine empathy with analytical rigor sets her apart in cybersecurity. Her deep understanding of complex technical solutions and her skill in immersing herself in the target audience's perspective allows her to create GTM strategies that are both effective and easy to implement. Keren’s holistic approach to value selling considers over 130 aspects that impact a sale, ensuring that her strategies are comprehensive, personalized, and adaptable to various contexts.
Our approach to sales enablement is not just comprehensive—it's holistic. We meticulously analyze over 130 factors that impact a company's success. By leveraging advanced technologies, Keren ensures that her strategies are fast-delivered, relevant, and ahead of the curve.
We use empathy and psychological analysis to deeply understands your clients' explicit and implicit needs. We uncover unspoken concerns and create strategies that resonate on a human level and ensure long-term success.
We excel in simplifying complex technical solutions, making them accessible and actionable for our clients. This skill is valuable in cybersecurity, where complexity often creates barriers to effective communication.
We identify unique differentiators in our competitive landscape of cybersecurity and adapt go-to-market (GTM) strategies to different cultural and regional contexts, making our value propositions globally relevant and effective.
Our work has consistently driven success for our clients, with results such as a 50% reduction in sales cycles and up to a $100M increase in ARR. These outcomes testify to Keren’s ability to simplify the complex and her commitment to building trust and long-term relationships.